During the 2024 season, the Women’s National Basketball Association experienced a surge in popularity, with viewership and attendance reaching record levels. The league attracted over 54 million unique viewers across different networks, such as Disney’s ABC and ESPN, Paramount Global’s CBS, and E.W. Scripps’ Ion and NBA TV, according to data released by the WNBA. Game attendance also reached its highest level in 22 years, with 154 sellout games, a significant increase from the previous season.
The league’s success was fueled by young stars like Caitlin Clark and Angel Reese, as well as the dominance of the Las Vegas Aces. These factors contributed to the WNBA securing a lucrative new media rights deal and announcing the addition of a 15th team in Portland for the 2026 season.
However, the increased attention on the league also brought to light issues of online harassment and racism faced by players, prompting WNBA Commissioner Cathy Engelbert to clarify her stance on the matter. Despite these challenges, the WNBA continued to grow in popularity, with Clark’s impact on the Indiana Fever’s attendance numbers standing out.
Overall, the league saw growth in merchandise sales, social media engagement, and viewership, with several games setting records for viewership on ESPN and CBS Sports. The postseason also saw high viewership numbers, with a record audience tuning in to watch the Indiana Fever’s playoff game against the Connecticut Sun. Currently, the league’s playoffs are in the semifinals, featuring a rematch between the Aces and the New York Liberty.