To celebrate the Asia promotion tour, Hive’s K-pop localization strategy is expected to be successful with the 6-member group Cats Eye, including one Korean, aiming to become the number one global girl group worldwide. The debut and Asia promotion tour media day of Cats Eye was held on the 11th in the Hive headquarters in Yongsan-gu, Seoul. Cats Eye, composed of members from the US, the Philippines, and Switzerland, has been trained and debuted in the US under Hive’s K-pop nurturing system. Each member expressed their excitement for the tour and upcoming performances. The group’s success is crucial for Hive as they aim to expand into international markets and improve profitability through Cats Eye. Despite Hive’s recent financial struggles, Cats Eye’s debut has garnered attention and high expectations. The group’s first EP ‘SIS (Soft Is Strong)’ made an impressive debut on the Billboard 200 chart, reaching 119th place and topping the Billboard ‘Emerging Artists’ chart. One of the album’s double title tracks, ‘Touch,’ has also been steadily climbing the Spotify ‘Daily Top Global Songs’ chart, ranking 126th. Member Daniella expressed disbelief at their Billboard 200 debut, stating it was surreal to see their album chart after only a short time since their debut.