The Volkswagen electric car, ID.4, is making waves in the domestic market alongside Tesla and BMW. Despite lacking luxury in design and interior compared to other German brands like BMW, Mercedes-Benz, and Audi, Volkswagen’s strengths lie in its affordable prices and accessibility. The recent success of the Volkswagen ID.4 in the Korean import car market highlights its surprising performance. In August, the ID.4 ranked third in electric car sales, surpassing expectations and competing with internal combustion engine vehicles like the BMW 5 Series and Model 3. This success can be attributed to Volkswagen’s stable performance and competitive pricing amidst the growing popularity of electric cars in Korea.
Volkswagen’s recent success can be largely attributed to its aggressive promotional policies, offering significant discounts that bring the actual purchase price down to the level of domestic cars. Additionally, the use of reliable domestic batteries, such as those from LG Energy Solution in the ID.4, played a crucial role in boosting consumer confidence. The ID.4’s impressive performance and affordable pricing have solidified its position as a popular choice in the local market.
The future of the Volkswagen ID.4 remains uncertain as additional stock availability is unclear, making it a sought-after model in Volkswagen’s lineup. The ID.4 is a mid-size electric SUV with an 82kWh battery, delivering up to 201 horsepower and a range of 421km on a single charge. Available in Pro Lite and Pro trims at prices starting from 54.9 million won, the ID.4’s success and popularity are a result of its performance and affordability.