The Toyota minivan ‘Proace City’ is gaining attention in Europe, but could it also be released in South Korea? The variety of Toyota minivan models available in South Korea is quite diverse, with some overseas exclusive models that cater to specific market demands. Among them, there are models that consistently receive demands for release in South Korea from consumers. The popularity of vehicles suitable for outdoor activities such as camping has been increasing, leading to a growing interest in the European market-focused Toyota minivan ‘Proace City’. The Proace City, which was released in 2020, is a mini-van based on a small commercial van and falls under the category of the ‘Leisure Activity Vehicle’ (LAV). It comes in different sizes and offers a variety of powertrain options, including gasoline and diesel engines, as well as pure electric versions. The interior of the Proace City has been redesigned to give a more sophisticated feel, with features like steering wheel D-cut treatment, intuitive toggle switch for automatic transmission, and a spacious center display. The seating arrangement in the Proace City L1 is for 5 passengers, while the longer version L2 can accommodate up to 7 passengers with independent seats in the third row. The spacious cargo space in the Proace City makes it ideal for camping, with a trunk capacity of up to 2693L when all seats are folded. Despite its camping-friendly interior design, the chances of Toyota Proace City being released in the South Korean market seem slim due to its initial development for the European market and the presence of various existing options in the country.