Introducing the limited edition Mauna Loa in Kona
Hyundai has launched the special limited edition model ‘Mauna Loa’ of the Kona Electric in Japan. This model, named after the world’s largest volcano, is designed with a unique off-roader style for consumers who enjoy outdoor activities. Only 30 units of this model will be produced.
Transformed into an off-roader, the Kona Electric
The exterior of the Mauna Loa is specially designed for off-road performance. The vehicle is equipped with Toyo Open Country all-terrain tires, and the thick 205/65 R16 tires combined with matte black Weds wheels give a sturdy feel. Unlike the standard Kona model with 17-inch wheels, the Mauna Loa features 16-inch wheels to accentuate the off-roader style.
Furthermore, the bumpers and side skirts are finished with scratch-resistant paint, described by Hyundai as “unique uneven finishing.” This paint has a subtle gloss to enhance the exterior durability and protect the vehicle in off-road environments. Mudguards, black weather stripping, dark badges, and a roof bar complete the exterior.
The interior features easy-to-clean floor mats and rubber cargo mats, with green and neon yellow accents creating a contrasting visual effect. While leather seats are applied, some suggest that fabric materials would be more suitable for practical outdoor activities. The interior convenience is further enhanced with optional accessories such as folding chairs, storage pockets that can be attached behind the front seats, and two sizes of cargo boxes.
Hyundai’s revival in Japan
Hyundai’s Kona Mauna Loa is priced at 4,950,000 yen (approximately 44.55 million won) in the Japanese market, which is 429,000 yen (approximately 3.86 million won) higher than the entry model of the standard Kona Electric. This model is equipped with a 64.8kWh battery pack, allowing it to travel up to 625km on a single charge based on Japanese standards.
Hyundai, in its second year of re-entry into the Japanese market, is facing significant challenges. Despite recording lower sales than China’s BYD, the company is making efforts to persuade Japanese consumers through various special editions. The anticipation of potential owners is growing for the release of off-roader editions like the Mauna Loa in the domestic market, where leisure and camping culture are prevalent. If a similar concept special edition is released in the country, it is expected to provide consumers with a unique and personalized choice.