Kia has released the 2025 models of the Ray and Ray EV, both equipped with advanced specifications such as full folding seats and lane-keeping assist. By enhancing the marketability of compact electric vehicles, Kia aims to solidify its dominance in this segment.
Kia has introduced updated models of the Ray and Ray EV, both showcasing their presence in the market on the same day. The popularity of the Ray EV is evident by selling over 1000 units per month, and with the latest updates, it is expected to have a significant impact on the market.
The Ray now comes with enhanced convenience and advanced features as standard across all trims, while the Ray EV model offers features such as lane-keeping assist without the need for additional packages. The Drive Wise II package, which includes various safety features, is also included in the Ray EV without extra cost.
In addition, the Ray offers practicality with full folding seats, making it easy to carry various items even though it is classified as a compact car. The model emphasizes storage space efficiency and convenience for both drivers and passengers.
Kia’s decision to freeze prices for the Ray EV despite the model updates is expected to attract more attention. The starting price for the 4-seater Ray EV is 27.75 million won, while the gasoline model starts at 14 million won, showcasing Kia’s commitment to offering affordable options.
The Ray’s practicality and interior space have earned it steady popularity, and with the introduction of the electric model, it is expected to perform even better. Positioned as the sole electric vehicle in the compact car segment, the Ray EV faces no immediate competition, making it an attractive choice for consumers.