In Rome, tourists flock to the Trevi Fountain to make a wish by tossing a coin, resulting in crowds of visitors taking selfies and hoping for a return trip to the Eternal City. Officials are considering a plan to introduce a 2-euro fee for access to the previously free fountain. This proposal by Rome’s top tourism official follows Venice’s experiment with a 5-euro daytripper fee, which received support from the city’s mayor. Cities worldwide are struggling to manage increasing tourism, balancing economic benefits with inconveniences to residents. Rome aims to prevent overcrowding and chaos in tourist hotspots, protecting both the visitor experience and quality of life for locals. The proposed entrance fee, to be implemented through a reservation system and QR code, may be tested ahead of the 2025 Jubilee Holy Year. The fee would apply only to those entering the fountain’s steps, with exceptions for passersby and Roman residents. This system could also deter disruptive behaviors like feeding pigeons or reenacting scenes from famous movies, such as Anita Ekberg’s iconic fountain plunge in “La Dolce Vita.” By identifying visitors, officials hope to reduce such incidents and maintain order at the historic site.