At the forefront of Samsung Electronics is ‘AI for everyone.’ Samsung Electronics’ AI companion ‘Bolli’ made its appearance at the world’s largest consumer electronics and IT exhibition, ‘CES 2024,’ earlier this year, followed by Europe’s largest consumer electronics exhibition, ‘IFA 2024.’ Samsung Electronics unveiled ‘Bolli Show,’ showcasing Bolli’s personalized services at a standalone booth in Berlin City Cube, ahead of the official opening of IFA on the 5th of September (local time). Bolli, equipped with a camera, microphone, and speaker, autonomously followed people around with its self-driving wheels. When asked to make a call, Bolli connected the call like a speakerphone and followed the user’s movements. Particularly noticeable was its ability to project information into space. When asked to recommend places to visit in Berlin, Bolli not only suggested locations but also displayed related photos using a projector. With its yellow, ball-shaped design, Bolli showcased its functions by moving around, eliciting "cute" exclamations from the audience. After the show ended, Bolli came to the center of the stage and displayed a ‘THANK YOU’ message to the audience. Samsung Electronics is operating an exhibition hall with the theme of ‘AI for everyone’ at this year’s IFA. Besides Bolli, a variety of the latest products were on display in the industry’s largest exhibition space. The ‘Brewer Kit,’ exclusively unveiled at IFA for the first time, is a product designed to enjoy drip coffee using a bespoke water purifier. By recognizing the barcode on the drip bag containing ground beans, pouring water at the right amount and temperature into the cup after inserting the drip bag, a freshly brewed coffee with a fragrant aroma was produced after waiting for about a minute. In addition to barista-set extraction recipes, users can create their own recipes in the SmartThings app to suit their preferences. The household projector ‘The Premiere’ also met the public through the exhibition. The new products ‘The Premiere 9’ and ‘The Premiere 7’ can extend the screen up to 130 inches and 120 inches, respectively. Equipped with ‘Vision Booster’ technology, which automatically adjusts colors and contrasts according to surrounding lighting environments, they provide sharp image quality even in bright exhibition halls. In terms of sound, the built-in speakers with Dolby Atmos technology delivered excellent audio without the need for additional devices. Other notable products include the frame audio ‘Music Frame’ in collaboration with the movie ‘Wicked,’ and the non-glasses 3D gaming monitor ‘Odyssey 3D.’ The transparent Micro LED that attracted great attention at CES was implemented in various forms, including large 211-inch screens and various shapes such as ‘d’ and ‘n’ shapes. A Samsung Electronics official explained, "The advantage is the bezel-less design that allows for various configurations without showing seams," adding that "when used in exhibitions, the product becomes even more attractive." Email: [email protected]. Copyright(c) Yonhap News Agency. Unauthorized reproduction and distribution, AI learning and use prohibited.. Published on September 5, 2024, 22:37.